Google Pixel’s association with the National Basketball Association (NBA) has entered its third season, and the excitement is palpable. As the “Official Fan Phone of the NBA,” Google Pixel’s multi-year partnership continues to bring innovative campaigns to basketball enthusiasts. This year’s campaign, titled “Built Different,” introduces comedian Druski, who embarks on a journey to the league using the Pixel 8’s AI-powered features. In this article, we explore the details of this ongoing partnership and how it promises to enhance the NBA fan experience.
Google Pixel: A Proud NBA Partner
Google Pixel’s affiliation with the NBA is a testament to the brand’s commitment to sports and entertainment. As the “Official Fan Phone of the NBA,” Google Pixel has been a part of the league’s journey for three seasons, creating unique and engaging experiences for fans. This partnership bridges the world of technology and basketball, offering fans exciting opportunities to connect with their favorite sport like never before.
The “Built Different” Campaign
This year’s campaign, aptly named “Built Different,” takes fans on an intriguing journey with comedian Druski. Druski explores various roles within the NBA, from player to photographer, stylist, and agent, all while utilizing the Pixel 8 and its array of AI-powered features. The campaign aims to showcase how the Pixel 8 stands out as a versatile and innovative device.
The Pixel 8 Pro Takes Center Stage
During the NBA spots, the Pixel 8 Pro shines prominently. Google Pixel emphasizes three key features of the Pixel 8 Pro that enhance the NBA fan experience:
1. Call Screen: The Pixel 8’s Call Screen feature ensures that fans can stay connected without interruptions. It adds an extra layer of convenience to the NBA experience, allowing fans to manage calls effortlessly.
2. Audio Magic Eraser: Noise reduction technology in the Pixel 8 ensures that fans can enjoy crystal-clear audio during games, eliminating distractions and immersing them in the excitement of the NBA.
3. Live Translate: With Live Translate, fans can break language barriers and connect with players and fans from around the world. It enhances the global appeal of the NBA and makes it accessible to a diverse audience.
NBA Stars and Their Perspective
The campaign features well-known NBA players who share their thoughts on the partnership:
Giannis Antetokounmpo: “I’m thrilled to continue working with Team Pixel this year to help bring NBA fans closer to the game they love with the help of Google. In partnering with Google Pixel for three years, I’m proud of the community we’ve established, creating never-before-seen ways for fans to express their fandom, while having a lot of fun along the way. This season, you can catch me both on and off the court showing fans how Pixel is truly built different, which to me means being the best-in-class.”
Jimmy Butler: “I’m so excited to join Team Pixel and be a part of Google’s latest campaign for this NBA season. Every fan dreams of making it to the League, but to make it, they know they’ve got to be built different. I loved putting Druski to the test of being an NBA prospect and showing him what it takes to make it. I’m excited to continue working with Google this year to help show fans how the Pixel 8 can help them plug into the game like no other phone can, and have some fun both on and off the court this season.”
A Multi-Platform Campaign
The “Built Different” campaign extends across various platforms, ensuring that it reaches a broad and diverse audience of NBA fans:
- Television: The campaign’s TV spots will captivate audiences during the NBA Tip-Off, featuring the Los Angeles Lakers facing the Denver Nuggets.
- Digital: Digital platforms will host campaign content, making it accessible to fans worldwide. Online engagement enhances the reach and impact of the campaign.
- Social Media: Social media channels will play a crucial role in promoting the campaign. Fans can follow updates, engage with content, and join the conversation about the NBA and Google Pixel.
- Inside the NBA: The campaign will even feature an integration with Ernie Johnson during TNT’s “Inside the NBA,” further expanding its reach.
- Season-Long Content: Fans can look forward to a season’s worth of exciting content, ensuring that the partnership between Google Pixel and the NBA continues to entertain and engage throughout the season.
Elevating the NBA Fan Experience
Google Pixel’s ongoing partnership with the NBA exemplifies the fusion of technology and sports, offering fans a unique and immersive experience. The “Built Different” campaign, featuring comedian Druski, promises to be entertaining and informative, showcasing the capabilities of the Pixel 8. With NBA stars like Giannis Antetokounmpo and Jimmy Butler on board, fans can expect a season filled with excitement, innovation, and fun both on and off the court. As the campaign unfolds across various platforms, it will undoubtedly enhance the NBA fan experience and reinforce Google Pixel’s position as the “Official Fan Phone of the NBA.”
